Pic: Kevin Butler Cracks Up Sony’s Presser

Something clicked with Sony’s latest marketing campaign, which stars a fictional vice president named Kevin Butler. I think it’s the way he’s identifiable in his geekiness, but still suave and commanding. Plus, he says some funny stuff, often at the expense of Sony’s competitors. So the crowd at Sony’s press conference Tuesday was delighted to see Butler — played by actor Jerry Lambert — take the stage for a rousing speech. Watch it on YouTube, and check out some of the Kevin Butler ads. After the jump, photos of the Sweet Tooth ice cream truck from Twisted Metal, which also made an appearance at the press conference.